Even though you would pay less for a traditional menu, you’d be missing out on all the opportunities for growth that digital menu boards provide. Static menu boards don’t allow much opportunity for targeted messaging or any dynamic features, whereas digital menus have advanced digital signage software that come with templates, a media player, a content management system, add-on features, and more. One obvious advantage is the convenience of not having to reprint a new sign every time the menu changes. If you compare digital signage to traditional signage, there are a host of both immediate and long-term benefits to investing in digital menu boards. Except in that case, the disparity between the benefits are even more glaring. The same concept applies to traditional signage, or static menu boards. You get what you pay for with digital menu boards, so the bottomline cost includes the value of having it done right. You also get a high-quality product that is built for restaurant use, unlike a TV or computer. But if you invest in digital signs from Keyser, those issues are much less frequent and you get round the clock tech support. That’s not to say that digital menu boards never have technical issues. A DIY digital menu board is only as good as you can hack it, and when you’re using it around the clock, you’ll definitely run into glitches and other technical issues that delay restaurant service. That’s because at the end of the day, you get what you pay for. While this option can be a useful alternative that works for some businesses when they’re just starting out, we don’t recommend it as a long-term signage solution. Of course, there’s an appeal to this business hack, especially if you’re a new shop trying to minimize costs where you can. For example: Let’s say you are a coffee shop utilizing free digital signage software on a TV, instead of purchasing a digital menu board. You’re not just paying for a new menu, you’re paying for all the long-term benefits, dynamic features, and support from Keyser. Pricing for digital menu boards is the way it is for a good reason. Keep reading for the full breakdown of the true bottomline cost of digital menu boards. You probably have questions like, will you eventually experience buyer’s remorse? Our answer is a firm no. But even with all the documented benefits of digital menu boards in restaurants, you might still feel unfamiliar with the technology and have doubts about whether the investment will be worth it. They can be a tool to enhance your restaurant menu by implementing marketing strategies and targeted messaging, providing a dynamic and positive experience for customers, displaying various types of digital media, and more. ![]() But the advantages of digital menu boards are so much more extensive than simply displaying menu items. Restaurants use both outdoor and indoor digital menu boards to display menu items to customers. Digital Menu Boards: What are they and what’s the deal with the cost? 74% of customers in restaurants say that an effective menu display is their top priority. If you’ve seen the steady increase in restaurants upgrading their menus and want in on the excitement, but have some reservations about cost of digital menu boards, this blog post is here to address your concerns. And it’s not just restaurant owners who want more digital signage, customers prefer it too. In the digital age, companies are striving to reach out to their customer base with digital content and provide better service. Digital menu boards are taking the restaurant world by storm, and for good reason.
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